Sony/ATV Music Publishing has signed a worldwide deal with songwriter and rapper Cardi B, whose debut single “Bodak Yellow” has just spent three weeks at No. 1 on the Billboard Hot 100 chart.
The New York-based artist is one of the biggest breakthrough acts of the year – and the first female rapper since Lauryn Hill nearly two decades ago to top the Billboard Hot 100 with a recording not featuring any other billed acts.
Sony/ATV Co-President, U.S. Rick Krim said: “As ‘Bodak Yellow’ has already demonstrated, Cardi B is one of a rare breed of unique artists who the industry only witnesses occasionally.
“We are honored that Sony/ATV will get to work with this special talent who is not just impacting music but pop culture as well.”
Sony/ATV Senior Director, A&R Jennifer Drake said: “Cardi B is honest, real and refreshing and has the confidence to say exactly what she is thinking and feeling. It’s tangible and you can connect to that. We are so proud to be able to work with a talented artist like Cardi and excited to see her push the culture forward.”
Cardi B, who is signed to Atlantic on the recorded music side, said: “Oooo, I’m so happy to be with my new family Sony/ATV. ‘Bodak Yellow’ is only the beginning and we’re just getting started.”
Cardi B’s debut single “Bodak Yellow” is currently being streamed around 40 million times every week.