Music Business Entrepreneur (Level 4 Extended Diploma for Creative Practitioners)

Music Business Entrepreneur (Level 4 Extended Diploma for Creative Practitioners)

This year long, in-depth course is designed for students who want to achieve a Level 4 (equivalent to a foundation/first year of an undergraduate degree) in Music Business Entrepreneur with core modules spanning from marketing, promotion, communication, A&R and the role of music in the digital age. The experienced music business tutors ensure that this course is one of the best available, facilitating the learning of topics of music business that are most relevant in today’s climate.

This concentrated course features a range of relevant modules which will lay the foundation for the development of individual skills which are most useful for success in the music industry. From communication skills and marketing to song writing and entrepreneurship, students will be given the education they require to take the next steps into further music education or a career within the music business.

Each module within the music business entrepreneur course focuses on a different but essential element of being an entrepreneur or business-person in the music industry. Below we’ll cover these modules of this music business course in London.  

Core Course Modules

The Art of Communications

Communication skills are absolutely essential in almost any of the world’s modern industries; the music business is certainly no exception. That is why the Notting Hill Academy of Music offers a communication-focused module which will increase proficiency in everything from social situations to business meetings. This well-received module is wide-ranging in terms of approach, focusing on verbal, written, and even body language as mediums of transferring information from A to B.

While communication as a core skill is paramount to success, it is often overlooked by many educational institutions, making our Art of Communication module both rather unique and well-sought after. Let our music business tutors show you how powerful good communication can be and how this will allow you to accomplish much in a range of different aspects of both your career and life.

Credit Value: 16 QCF Level: 4

Creative Practitioner Level 4 (Music Business Entrepreneur)


The field of marketing is no longer restricted to those in a marketing role; everyone in almost every field must understand marketing to some degree in order to take advantage of the best opportunities possible. The music industry is extremely relevant when it comes to the music business; therefore, the Notting Hill Academy of Music makes it a point to focus on this topic. This informative module will take you through how to develop and take advantage of music products, services, and performances at both a local and international level. This module will ensure that students have the tools they need to market themselves and their brand effectively and efficiently.

Another significant reason why it is important for students to understand the marketing process is that it is a core tool in creating hype for music performances, selling tickets, and creating a positive public image. Students will study countries which are major hubs for music marketing and sales in-depth to gain a solid understanding of how the music marketing industry functions and how it may evolve further in the future.

In this module you will also learn about the live industry and how marketing plays a massive part in this sector. The live industry is one of the biggest contributors towards the UK economy and of the fastest growing sectors within the music industry. 

Credit Value: 16 QCF Level: 4

Creative Practitioner Level 4 (Music Business Entrepreneur)

Artist & Repertoire (Understanding the Process)

It is fundamentally important that potential music careerists know what Artist and Repertoire is, what it entails to be successful in this role, and who the big names are in A&R. A range of core aspects of A&R are covered in our specialised course, including the importance of the creative development of artists. One important factor tackled in the Artist and Repertoire module is the elements which make up the lifespan of music development, from initial beginnings to peak performances.

A&R is the bedrock of successful music production in that this is where the creative process begins, followed by production and development. The process and obstacles involved in A&R are constantly changing over time, especially with the arrival of the digital age. These new challenges, as well as forthcoming future obstacles, will be explored and solutions investigated in order to give students the knowledge and guidance required to achieve success.

Credit Value: 12 QCF Level: 4

Creative Practitioner Level 4 (Music Business Entrepreneur)

The Art & Craft of Songwriting

The creative process of writing a song is critical in succeeding fully in the music industry, this module will equip students with the knowledge and practical skills required to maximise and enhance this creative process. All the necessary and important aspects of making contemporary music, from memorable and meaningful lyrics to unique and impressionable chord progressions, our experienced tutors will guide you through the intuitive skills that are required of today’s modern music entrepreneur.

Of course, the business side of making music cannot be ignored, which is why the qualified tutors at the Notting Hill Academy of Music will also emphasise the importance of learning about generating revenue from music, protecting intellectual property, and maintaining legal copyright. The Art & Craft of Songwriting module will ensure you have experience of both sides of music production, the creative side and the business side.

Credit Value: 12 QCF Level: 4

Creative Practitioner Level 4 (Music Business Entrepreneur)

Music Business Today

The music industry is constantly changing, and those who can’t keep up with modern trends and practices will inevitably be left behind. This module will facilitate students’ learning of how different facets and institutions within the music business operate on both a national and worldwide level. Lessons will encapsulate live music, retail in music, trade bodies, publishing, and a range of B2B services that are useful and resourceful in the music industry.

The Notting Hill Academy of Music attempts to provide a music business course which is future-proof in that we touch upon aspects of the music industry which are relevant now and will still be relevant in the future. This means that our tutors are at the forefront of what is happening in music in the modern day, teaching students the costs and benefits associated with music streaming, paid downloads, and music in social media.

In this 3 trimester module you will also learn about the importance of contracts in the creative industries .

Contracts play a vital role within the music industry as almost everything revolves around legally binding contracts. This module aims to provide an overview of contract basics including heads of agreements, record contracts, publishing contracts, management contracts, agent & promoter contracts, brand and social media contracts and what the legal implications are from both an artist and business viewpoint.

Credit Value: 24 QCF Level: 4

Creative Practitioner Level 4 (Music Business Entrepreneur)

Entrepreneurship and DIY

At the very core of the music industry, and other cutting-edge sectors of business, are effective and creative entrepreneurs. By knowing what it takes to become a successful and efficient business man or woman, students attending our entrepreneurship module can expect to learn a range of skills that can assist them in almost any business structure, from finance management to media economics.

In today’s ever-changing music industry environment, up-and-coming artists, managers, and more need the right knowledge to play their part effectively. Our tutors have years of experience in working a range of prominent roles within the music business; we believe that the best way for our students to learn the ins and outs of these types of environments is to learn from those with practical experience and knowledge.

Credit Value: 24 QCF Level: 4

Creative Practitioner Level 4 (Music Business Entrepreneur)

Future and Digital Marketing 

Today’s music consumer has changed. Music is now an on-demand range of media services and no longer a physical, audio product. Consumers want to know more about an artist than ever and have a vast range of music and media channels to instantly access music, information and associated products at the swipe or tap of a finger. Today, it is possible to use a digital-only brand strategy to develop your target audience and meet your commercial requirements.

Using either yourself, or a newly launched artist of your choice, you are to create a digital-only brand development strategy over a two-month period that uses mobile, social media, web, app, streaming, synchronisation and video. Your work should include measuring and evaluation tools such as KPIs, metrics and qualitative evaluation of the success of your plan. You need to create an action plan for further development and evaluate the pros and cons of a digital-only marketing strategy in today’s creative industries.

Credit Value: 16 QCF Level: 4

Creative Practitioner Level 4 (Music Business Entrepreneur)


Main Skills Gained & Improved

All manner of students have much to gain from the Notting Hill Academy’s Music Business Entrepreneur course, especially as these skills are applicable to almost all types of modern business. Below is a brief overview of what skills you will develop and improve during your time with our experienced tutors:

• Project management in taking control of the planning, decisions, problem solving, and presentation of work.
• Commercial awareness of who the major entities are in the music industry and why these are important.
• An awareness of how the music industry is constantly evolving and how to adapt to this.
• Communication skills, in speech and in writing, required to work with peers and stakeholders.
• Leadership qualities associated with ambition, motivation, and assertiveness.
• Creative thinking ability used for both the music production process as well as in overcoming new business obstacles in an ever-changing field.
• Critical analysis and evaluation required to identify strengths and weaknesses in music production, marketing, and business decisions.
• Information technology and research skills required for finding essential information and using it to your advantage in the world of digital marketing and beyond.

Your Next Steps

Naturally, what is most important to someone thinking about enrolling in our Music Business Entrepreneur course is where it can take them in their career.

Because this popular course facilitates the learning of both useful business skills and creative ability, almost anyone can benefit greatly from the teachings of our experienced tutors. Upon completion of the course, you will have developed transferrable skills in an array of useful and modern areas which can be put to use in a variety of roles, not just in the music industry.

Whether you want to continue your education in business or in a more music production direction, this course equips you with the knowledge and practical experiences needed to succeed in more advanced educational programmes. You can also jump straight into your own independent music career path afterwards if that is your prerogative.

Thinking about enrolling in our Music Business Entrepreneur course this year?

Give our friendly team a call at 020 7598 5226 or simply send us a quick email via our contact form and we’ll get back to you as soon as possible.

Action is the foundational key to all success

– Pablo Picasso

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