Why music streaming needs traditional radio pluggers – the on going debate continues.
Radio 1 Head of Music George Ergatoudis is moving from broadcast radio to become Head of Content Programming at Spotify, and Chris Price is moving from being a leading consultant in music streaming to replace the vacancy left by George in broadcast radio. This is a big deal. It’s a reciprocal shift of talent and expertise that says a lot about how the two platforms view each other. They are interlinked in the digital music economy. Pluggers just became more important over night. Read full article.