The MBE course is designed to engage those who wish to start their own business and become effective in communicating ideas and business plans in a meaningful way. There will be an in-depth focus on setting up events and creating business plans and marketing plans. No stone is left unturned in regards to the ins and outs of the business side of the music industry.
Music Business Today
Music Business Today brings all students together to learn about multiple facets of the industry. It taps into who does what as roles in all the major areas are broken down and analysed. This module will cover the basics and, will be an integral part of any students journey into the music industry, as they seek to be a well rounded industry professional.
The Art of Communications
It is a well-known fact that the industry is a lot about who you know. What is the point of gaining all this knowledge if you do not know how to get yourself across? From email to networking and all facets in between, this deep dive into how we communicate with each other will teach you how to navigate the industry positively and, when you do connect with the right people, how to get them on your side and thinking of you when an opportunity arises.
Entrepreneurship and DIY
Time waits for no person and getting out there with a good idea is not enough. Discover how to bring your own business ideas to fruition and develop them into something that others will want to get involved with. DIY is an attitude and in the current climate, a necessity and, this module will help shape you into a person that is as self-sufficient as possible.
Future and Digital Marketing
The main sectors of the industry make business decisions and investments based on how the industry could be in a year’s time and even further. Predicting the music landscape of the future is very difficult but with analysis and diligence that monitors this, it is possible to make realistic and meaningful decisions. Future Music Industry will bring this integral area to students wishing to market in unique ways.
There is much in the way of myths and preconceptions when it comes to marketing and this part of the course will look to shed light on the techniques that are used by the professionals. It is no surprise that amazing artists and ideas go unnoticed as many of them suffer from a build it and they will come attitude, rather than finding their audience and marketing accordingly.
Putting on an event is a complex and risky process. This module will give deep insight into all elements that go into putting on different types of events. From concerts to industry conferences and all in between, students will finish this module armed with all they need to know to put on an amazing event.
There are many types of A&R that exist beyond the role that is commonly associated with a record label. Content for this module will focus on the different sectors that also use this role and the methods they employ and what they are looking for in an industry professional.
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