Loni, with roots in Kosovo, his parents’ homeland, has carved a notable career in the music industry, especially in west London where he grew up. From headlining gigs in Camden Town to performing in musicals in New York City at the age of 16, music has always been his fervour. His YouTube track nears a million views, marking a significant milestone. In addition to his collaboration endeavours, Loni’s distinctive vocals caught the attention of Sunglass Hut, leading to a coveted feature in their 2023 campaign. His soulful delivery added depth and emotion to the campaign, captivating listeners and leaving an indelible impression. With each project, he pushes the boundaries of his creativity, exploring new sounds and narratives to share with his ever-growing audience. As he continues to navigate the dynamic landscape of the music industry, one thing remains constant – Loni’s unwavering passion and commitment to his craft. Through the highs and lows, he remains resolute, forging ahead with a relentless pursuit of excellence.
Loni leads on recruitment and admissions at NHAM, acting as the main point of contact for students joining the Academy, offering dedicated one-to one support throughout the application process.
