Loni has worked in the music industry for many years. He gained a big amount of success in Kosovo, his homeland, where his parents originate from. He grew up in west London and was headlining gigs in Camden town. At the age of 16, he was in musicals and performed in New York City. Singing and writing music is his passion. There’s not a day that goes by without him singing or writing music down. One of his tracks has almost reached 1 million views on YouTube. Fast forward to the most recent years, Loni has featured on a track with Giggs’ brother, and he has also written and recorded vocals on the track for the latest Sunglass Hut 2023 campaign. Loni continues doing what he loves and will never stop.